Is this the Demise of the Cable Companies
Whew, it’s been a couple of tough weeks for the cable companies, in particular Comcast.
• First, DirecTV’s launching of 47 High Definition channels along with the promise to launch another 50 or so by years end.
• J.D Powers released a survey recently ranking DirecTV as “Highest in Customer Satisfaction Among Satellite/Cable TV Subscribers” in three out of the four regions of the continental United States.
• A disgruntled consumer launches a website called, Comcastmustdie.com.
• Or how about the little old lady who took a hammer to her local cable company office and went ballistic! (see Taking a Whack Against Comcast)
Major, big-time OUCH!
I guess I am not all that surprised. We all have a cable horror story or twenty to tell. (Note to self, do a blog on my cable horror story.) It seems that with all the emphasis on good customer service these days, customer satisfaction in the cable industry is not getting much better. Being in the custom installation business we are installing new high definition TV’s daily. This means that our customers are upgrading their cable service to the High Definition tier. I have never heard the level of customer dissatisfaction I am hearing from my customers lately. Just this week I had a customer tell me that her cable company in Rhode Island does not have standard High Definition cable boxes with HDMI connections. The only way she could get an HDMI connection on her high Definition box was to get the box with the DVR capability and she would need to pay $10.00 a month for the service even though she doesn’t want the service. She reluctantly decided to accept the non-HDMI High Definition box. Then she was told she had to pay a $50.00 installation fee. She asked if she could pick it up and have her custom installer hook it up since he was going to be installing her new TV anyway and customer service rep said they did not have these in the office, they were only on the trucks and she would need to make an appointment so the cable technician could install it. She can’t wait for Verizon FIOS to come to her town, and it will.
It’s time for the cable companies to change their culture. Competition is here, customer service is still king and not just a popular buzz phrase anymore. Consumers are fighting back not only with purchasing power but with new tools like the internet. So is this the demise of the cable companies? I for one truly hope not, but I do hope that it is a real call to action for all cable TV providers to get their act together and listen to the drumbeat.

